
When I started my first business (and no, it wasn’t this one), I wasn’t confident — I was overwhelmed.
Overwhelmed by conflicting advice. Overwhelmed by marketing “gurus” telling me I needed to do everything. And honestly? I was scared of making the wrong move and wasting time and money I didn’t have.
So if you’re skeptical, cautious, or feeling stuck right now — I get it. I’ve been there.
You’re tired of feeling like you should be doing more marketing… but you don’t know what actually moves the needle
You’ve spent money before and didn’t see results — so now you’re hesitant to trust anyone
You’re great at what you do, but explaining it online or turning visitors into leads feels overwhelming
You want growth that feels predictable and sustainable, not random spikes followed by silence
That experience is exactly why I started Edge Media. Not just to build great-looking websites, but to give business owners a clear, predictable way to grow their business without the chaos, guesswork, or constant second-guessing. Whether you’re just getting started or trying to break through a plateau, we help you level up with systems that actually make sense — and actually work.


Proper Title Tags & Meta Descriptions that improve click-through rates
Clean H1 & H2 hierarchy so Google instantly understands what you do
Optimized first paragraphs (the most important on-page SEO real estate)
Strategic footer optimization most businesses completely ignore

Selecting 3–4 high-impact business categories (not just the obvious one)
Adding 40+ optimized services with descriptions
Completing every single field Google offers (yes, all of them)
Pre-filling Q&A’s based on what customers already ask
Uploading 80 geotagged images to reinforce local relevance

Appointment Reminder Automations
Google Review Automations (The Smart Way)
Simple & Advanced Lead Nurture Campaigns
Service Delivery Automations (If Applicable)

More visibility without more ad spend
More calls from people already looking for your service
Fewer no-shows and forgotten bookings
A stronger local reputation that compounds over time
This is the boring stuff that actually makes money.
And once it’s done right, it keeps working.
Your website exists, but you’re not sure it’s helping
Your Google Business Profile is “filled out”… but not optimized
Reviews come in randomly (or not at all)
Follow-ups are all manual, inconsistent, or nonexistent
Growth feels unpredictable
You're tired of the uncertainty
Showing up consistently when people search your service
An Optimized GBP You're Proud To Share With Potential Clients
Getting calls from leads who already trust you
A steady flow of reviews without awkwardly asking
Bookings that show up and come back
Systems that work even when you’re busy running the business
Google doesn’t rank websites based on looks. It ranks them based on structure, clarity, and relevance.
We ensure your website stops collecting dust and starts doing its job by attracting qualified local customers and generating leads without paying for every click.
Most local ranking gains don’t come from just “advanced SEO.”
They come from fixing basics that 90% of businesses never touch.
A Few Things We Get Asked All the Time
Most SEO focuses on long-term tactics without fixing the foundation. The Essential Web Stack starts by correcting the core systems Google and customers rely on first—your website structure, your Google Business Profile, and your follow-up processes.
Instead of chasing rankings in 6–12 months, we focus on immediate visibility improvements, higher conversion rates, and stronger local trust signals. It’s not an agency retainer—it’s a strategic setup designed to work even if you never “do SEO” again.
Almost everyone who comes to us already has both.
The problem isn’t having them—it’s that they’re usually under-optimized, incomplete, or misaligned.
Small fixes like proper category selection, service descriptions, on-page structure, and review systems can dramatically change how often you show up and how many people actually call. This offer exists because “good enough” online setups quietly cost businesses thousands every year.
Some improvements happen immediately. Others compound over time.
- Website optimizations can improve click-through and relevance right away
- Google Business Profile changes often impact visibility within weeks
- Review and follow-up automations begin working as soon as they’re live
This isn’t a “wait 6 months and hope” strategy. It’s about stacking small wins that add up fast—and continue working long after the setup is complete.
The Essential Web Stack works best for local service-based businesses—restaurants, home services, medical, professional services, and appointment-based businesses.
If your business relies on local visibility, phone calls, bookings, or repeat customers, this system applies. During the call, we’ll quickly determine if it makes sense for your specific situation before moving forward.
No. That’s intentional.
We front the cost of our software and manage all of it for you! The goal isn’t dependency—it’s sustainability. Once the stack is built, it’s easy to maintain and doesn’t require constant conversations or oversight to keep working.
That’s perfectly fine!
The Essential Web Stack improves the performance of everything else you’re doing. Ads convert better when your website and Google profile are dialed in. SEO works faster when the foundation is solid. Reviews come easier when follow-ups are automated.
Think of this as strengthening the ground beneath your marketing—so every dollar and effort goes further.
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